Friday, October 7, 2011

Fashion Photography Portion: Whats in Store?


2 Professional Models; One for Fashion, One for Beauty...
It seems like everybody now wants to be a fashion photographer! and why not? It's an exciting career set in a fast-paced world where travel to exotic places and meeting fascinating people is part of the job description. But it's also an incredibly competitive industry and demanding of not only photography skills, but understanding of fashion and the industry itself. My seminar is unique to other seminars because this is strictly about fashion photography. From lighting to styling, from retouching fashion photographs to how to organize a portfolio to get work, it's all about fashion photography and how to become a stronger one to make your mark in the industry.


So many seminars bring in mediocre models with little or no styling and have them do their own make up. Not at mine! I bring in professional, working models from some of the biggest agency names in the world, hire working hair stylists, make up artists and wardrobe stylists. I show you how to communicate with them in order to get the looks you're after so your photography comes out shining. I remind my students, repeatedly, that your crew and model are tantamount to a successful shoot!

Fashion and Beauty; Learning How to Light, Organically...
My seminar is limited to 10 people in order to give everyone fair and equal time shooting the looks we create. In the morning, we conquer beauty lighting. I go through at least 3 lighting set-ups on how to light for beauty. Our model goes through 3 changes and I explain the lighting set up that I think works best for each look. 

After we break for lunch, we head straight into fashion lighting. I show you how to light for the different fabrics and styles. I'll explain the lighting set ups as we go through each one.
The thing that sets my seminars apart from other ones is that no two seminars are like. There is no script, there is no formula, I believe in letting the day develop organically. I have no idea what the stylist will bring, so it's like a real job in that we have to tackle the issues that come up with a fashion shoot. Even as we are in the middle of shooting one look, if we want to change the light around then, we'll work together to do that.
Promotion, Portfolios, Agents, Websites, and Everything In Between..
On Sunday, after David is finished showing you some top pro retouching tips for retouching fashion and beauty photographs, I will speak about the business side of fashion photography. I will bring my own portfolio in, along with my promo pieces and explain how to market yourself as a fashion photographer. We'll go through estimates, call sheets, budgets, etc. My seminars are small, private and intimate. It quickly starts to feel like a family getting together to figure out the ins and outs of shooting fashion industry.


We work together as a team to set up the lighting because I believe that you'll learn more if you are part of that process. You are welcome to watch the make up and hair team work on our models. You can talk to the wardrobe stylist and ask her questions as we go through the day. This is a top of the line, totally professional workshop that conquers the ever growing, hugely expanding and overwhelming competitiveness of the fashion photography industry! If you want to hone your skills, learn some creative ways to conquer beauty and fashion lighting, learn about marketing and promoting yourself in the market you're in, then this workshop is for you!